Privacy Policy

This Privacy Policy ("Policy") describes how lv888 ("lv888", "we", "us", or "our"), the operator of the platform accessible at https://lv888.buzz, collects, uses, stores, shares, and protects personal information relating to users of the Platform ("you" or "User").

By registering an Account on lv888, making a deposit, or otherwise accessing any feature of the Platform, you acknowledge that you have read, understood, and agreed to the data practices described in this Policy. If you do not agree with any part of this Policy, you should discontinue use of the Platform immediately.

This Policy should be read in conjunction with our Terms & Conditions, which govern your use of the lv888 Platform as a whole. Where this Policy conflicts with the Terms & Conditions on a data-specific matter, this Policy shall prevail.

For the purposes of this Policy, the following definitions apply:

• "Personal Data" means any information that identifies or could reasonably identify a living individual, directly or in combination with other data.
• "Processing" means any operation performed on Personal Data, including but not limited to collection, recording, storage, use, disclosure, and deletion.
• "Data Controller" means lv888, the entity that determines the purposes and means of processing your Personal Data.
• "Data Processor" means a third party that processes Personal Data on behalf of lv888, under our documented instructions and subject to equivalent data protection obligations.
• "Cookies" means small text files placed on your device by the Platform that assist with session management, analytics, and personalisation.
• "KYC" means Know Your Customer — the identity and age verification procedures carried out to comply with applicable regulatory and anti-money-laundering obligations.
• "Platform" means the lv888 website at https://lv888.buzz and any associated mobile-optimised services.

lv888 collects the following categories of Personal Data in the course of providing the Platform:

Identity and Account Data

• Full legal name, date of birth, and gender.
• Username and encrypted password.
• Government-issued identification document details (e.g., MyKad number, passport number) collected during KYC verification.
• Selfie or photograph submitted for identity verification where required.

Contact Data

• Email address and mobile phone number.
• Residential address — city of residence, including references such as Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, or Shah Alam where provided.

Financial and Transaction Data

• Deposit and withdrawal amounts, dates, and references.
• Payment method details — including e-wallet identifiers (Touch 'n Go eWallet, Boost, GrabPay), DuitNow account references, FPX transaction references, and bank account details for Maybank, CIMB, Public Bank, RHB Bank, and Hong Leong Bank transfers.
• All transactions are denominated in Malaysian Ringgit (MYR).

Technical and Usage Data

• IP address, browser type and version, operating system, and device identifiers.
• Session timestamps, pages visited, features used, and game activity logs.
• Referral source data (how you arrived at the Platform).

Communications Data

• Records of your correspondence with our support team via Live Chat, email, or WhatsApp.
• Feedback, complaint, and enquiry content.

lv888 collects Personal Data through the following means:

• Directly from you — when you register an Account, complete KYC verification, make a deposit or withdrawal, contact support, or participate in promotions.
• Automatically — through cookies, web beacons, server logs, and similar tracking technologies as you interact with the Platform. See Section 10 (Cookies & Tracking) for full details.
• From third-party verification services — where necessary to complete identity or age verification, lv888 may receive confirmation data from reputable KYC service providers.
• From payment processors — transaction confirmation data is returned to lv888 by our Malaysian payment partners (including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and banking partners) to reconcile your account balance.

lv888 processes your Personal Data for the following purposes:

• Account creation and management — to register, maintain, and administer your lv888 account.
• Identity and age verification (KYC) — to verify that you are at least 21 years of age and to confirm your identity in accordance with applicable compliance requirements.
• Transaction processing — to process deposits and withdrawals via your chosen Malaysian payment method and to maintain accurate account balance records.
• Fraud prevention and anti-money-laundering (AML) — to detect, investigate, and prevent fraudulent, deceptive, or unlawful activity on the Platform.
• Platform improvement — to analyse usage patterns, identify technical issues, and improve the features, performance, and security of the Platform.
• Customer support — to respond to your enquiries, complaints, and support requests.
• Promotional communications — where you have consented, to send you information about relevant promotions, bonuses, and platform updates. You may opt out of marketing communications at any time.
• Responsible gambling — to monitor for indicators of problem gambling behaviour and to administer self-exclusion, deposit limit, and cooling-off requests in accordance with our Responsible Gambling policy.
• Legal compliance — to comply with applicable laws, regulations, court orders, and demands from competent authorities.

lv888 processes your Personal Data on the following legal grounds:

• Contractual necessity — processing required to fulfil our obligations to you under the Terms & Conditions, including account management, transaction processing, and KYC verification.
• Legitimate interests — processing carried out in pursuit of lv888's legitimate business interests, including fraud prevention, platform security, and analytics, where those interests are not overridden by your rights and interests.
• Legal obligation — processing necessary to comply with applicable laws, regulatory requirements, and AML obligations.
• Consent — processing based on your explicit consent, including the sending of marketing communications. Where consent is the legal basis, you retain the right to withdraw it at any time without prejudice to prior processing.

lv888 does not sell, rent, or trade your Personal Data to third parties. We may share your data only in the following limited circumstances:

• Payment processors and banking partners — to facilitate deposit and withdrawal transactions via Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, RHB Bank, and Hong Leong Bank. These parties process your payment data solely to complete transactions.
• KYC and identity verification providers — to verify your identity and age during account registration or when a withdrawal verification check is triggered.
• Game content providers — session identifiers may be shared with licensed game studios whose content is available on lv888 solely for the purpose of delivering and logging game sessions.
• Technology and infrastructure providers — cloud hosting, content delivery, and cybersecurity service providers who process data on our behalf under contractual data protection obligations.
• Regulatory and law enforcement authorities — where we are legally required to disclose information in response to a valid court order, regulatory demand, or law enforcement request.

lv888 retains Personal Data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following indicative retention periods apply:

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in a manner that prevents re-identification.

lv888 implements a range of technical and organisational security measures designed to protect your Personal Data against unauthorised access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the lv888 Platform.
• Encrypted storage of sensitive data fields including passwords (hashed and salted), payment references, and identity document details.
• Role-based access controls limiting internal access to Personal Data on a strict need-to-know basis.
• Regular security audits and penetration testing of Platform infrastructure.
• Monitoring and alerting systems for unusual access patterns or potential data breach indicators.

Notwithstanding these measures, no method of electronic transmission or storage is entirely secure. lv888 cannot guarantee absolute security and will not be liable for breaches arising from circumstances outside our reasonable control. In the event of a data breach materially affecting your rights, lv888 will notify affected users promptly in accordance with applicable requirements.

You are responsible for maintaining the confidentiality of your Account credentials. lv888 will never contact you to request your password, full card details, or complete bank account numbers.

lv888 uses cookies and similar tracking technologies to operate and improve the Platform. The following categories of cookies may be used:

• Strictly Necessary Cookies — essential for the Platform to function, including session management, login authentication, and security functions. These cannot be disabled without materially impacting your ability to use the Platform.
• Functional Cookies — used to remember your preferences such as language settings and display options, improving your experience on subsequent visits.
• Analytics Cookies — used to collect aggregated, anonymised data about how Users interact with the Platform. This data helps lv888 identify technical issues and improve Platform performance. No personally identifiable information is contained in analytics data.
• Session Tracking Cookies — used to maintain game session state and ensure accurate record-keeping of betting activity within a session.

You may manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. Strictly necessary cookies cannot be disabled via browser controls while you are actively using the Platform.

Subject to applicable law, you have the following rights in relation to your Personal Data held by lv888:

To exercise any of these rights, please contact our support team via Live Chat on the Platform or by email at [email protected]. We will acknowledge your request promptly and respond within a reasonable period. In some cases, we may need to verify your identity before processing a data rights request to ensure we are responding to the correct individual.

Please note that certain rights are subject to limitations — for example, we cannot delete transaction data that we are legally required to retain under financial record-keeping obligations.

lv888 operates a strict 21 years of age minimum policy. The Platform is not directed at, and does not knowingly collect Personal Data from, individuals under the age of 21. Age is verified during the account registration and KYC process.

If lv888 becomes aware that an Account belongs to an individual who was under 21 at the time of registration, the Account will be immediately closed, any deposits will be refunded to the originating payment method, and all Personal Data associated with the Account will be deleted from our systems as promptly as technically feasible.

The lv888 Platform may contain references to or integrations with third-party services, including our licensed game content providers and payment processors. While lv888 engages only with reputable partners under contractual data protection obligations, we are not responsible for the privacy practices of third-party websites or services that are independent of lv888.

This Policy applies solely to data processed by lv888 in its capacity as Data Controller. We encourage you to review the privacy policies of any third-party services you interact with directly.

lv888 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform functionality. Where changes are material, we will publish a notice on the Platform and, where possible, notify registered users by email.

The "Last updated" date at the top of this Policy indicates when it was most recently revised. Your continued use of the Platform following publication of an updated Policy constitutes your acceptance of the revised terms. If you do not agree with any amendment, you should cease using the Platform and may request Account closure in accordance with our Terms & Conditions.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data by lv888, please contact our Data Support team through any of the following channels:

• Live Chat: Available 24/7 directly on the lv888 Platform — the fastest way to reach us for any enquiry.
• Email: [email protected] — please include "Privacy Enquiry" in your subject line to ensure prompt routing to the appropriate team member.
• Response Time: Live Chat average under 5 minutes; email within 2 hours during standard operating hours. Data rights requests will be acknowledged within 3 business days.

For matters relating to responsible gambling, account self-exclusion, or deposit limits, please visit our Responsible Gambling page for dedicated guidance and tools.